Virtue Colorkick Illuminating Mask

Virtue Colorkick Illuminating Mask

76.00

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A nourishing, hue-enhancing mask that adds radiance and maintains color vibrancy without drying out hair. Virtue ColorKick Illuminating Mask protects and maintains hair color between services by providing intense hydration, reflective luminosity, and color vibrancy, as well as solar and heat protection to keep shades from dulling and drying out. This dual-action formula harnesses the power Alpha Keratin 60ku® to repair and strengthen hair from inside out. Virtue’s proprietary protein not only helps strengthen hair weakened from chemical treatments, but also smoothes the foundation of rough cuticles, leaving hair more reflective for the ultimate healthy hair shine.
– Alpha Keratin 60ku® is a whole keratin protein derived from human hair, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

– Shea Butter, Moringa Seed Oil, Jojoba, And Sunflower Seed Wax: Nourishes and restores hydration to all color-treated hair tones while adding vibrant shine and maximizing tonality.

– Mullein Flowers Specialty Natural Active: Based on plant photoluminescence, this natural active absorbs UV/solar radiation and transforms it to visible, radiant light.

– Specialty Rice Protein, Sunflower Sprout Extract, And Tara Tree Fruit Extract: Provides UV/solar protection from the color-fading, color-distorting, damaging, and drying effects of the sun’s rays.

– Free of: Sulfate, Paraben, Phthalate, Synthetic Color & Dye and Gluten Free

– Cruelty Free

– Vegan

Results based on a consumer perception study of 56 women who used the mask twice a week for 4 weeks:

Combined Hair:

– 94% of women immediately felt their hair was healthier and shinier.

– 92% of women felt their hair color looked more luminous and didn’t fade as quickly after 2 weeks.

– 98% of women felt their hair color looked brighter after 4 weeks.

– 100% said this mask keeps hair more true between colorings.

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